Exclusive Partnership with viju in Uzbekistan

Century Media announces an exclusive partnership with viju for the Uzbekistan market. This agreement strengthens our premium international content offering and supports the development of legal distribution in the country — from OTT/VOD platforms to telecom operators and TV channels.

viju is one of the leading entertainment content providers, curating a catalog of international movies, series, and TV programs. The partnership allows Century Media to expand local players' access to quality licensed content, offering convenient delivery and commercialization models for various platform types.

Under the agreement, Century Media acts as viju's exclusive partner in Uzbekistan and ensures a full cycle of interaction for B2B clients:

- Licensing and packaging - Catalog programming consultations - Integration and launch support - Provision of promotional materials and showcase recommendations

This approach helps partners bring content to market faster and increase monetization efficiency.

The collaboration is focused on strengthening the content offering for a wide audience — from current international premieres and popular series to entertainment and family formats. We also plan joint marketing initiatives and thematic collections to ensure stable demand and high engagement levels on partner platforms.

Century Media will continue to expand its network of strategic partnerships and strengthen the legal distribution ecosystem in the region. Our goal is to make premium content more accessible to viewers across Uzbekistan, ensuring stable licensing conditions, launch support, and long-term growth for partners.