CENTURYMEDIA

Strategic Partnership with Vuga Media Group

Century Media announces a strategic partnership with Vuga Media Group — a significant step in developing our legal distribution ecosystem and premium video content promotion in Uzbekistan. The collaboration aims to expand the availability of international and regional content for audiences across the country and strengthen the presence of licensed solutions on key digital platforms.

The partnership combines Century Media's competencies in licensing, legal expertise, and content packaging with Vuga Media Group's scale and media infrastructure. Together, we plan to accelerate the launch of new content initiatives, improve the quality of content offerings for OTT platforms, telecom operators, and media services, as well as strengthen legal content usage standards at the national level.

Leonid Linets

"We see in the partnership with Vuga Media Group a strategic resource for accelerating the growth of the entire legal content market in Uzbekistan. Joint work will allow not only to expand coverage and offer the audience a stronger content line, but also to create a sustainable model of cooperation with platforms and operators — from licensing to promotion and monetization."

Leonid Linets
CEO & Founder

Under the agreement, the parties will focus on several priority areas: scaling distribution on digital platforms, joint content calendar planning and launching thematic collections, developing marketing campaigns and promotion tools, as well as increasing content delivery efficiency through operational process synchronization and consumption analytics. Special attention will be paid to adapting content to local audience needs and supporting partner services in packaging and commercial models.

The cooperation is expected to become the foundation for a number of joint projects in 2025, including expanding distribution of new releases, integrating additional showcases and formats, and launching special campaigns to increase audience engagement. Century Media and Vuga Media Group confirm their common goal: to develop a transparent and competitive video content market, improving offering quality and strengthening trust in licensing models across the country.

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